General Session: Thinking Differently – How to unleash the power of disruption to transform your business
Synopsis: Innovation is the talk of the town, but in a world where transformation appears to come from outside, what lessons can we learn from the Uber’s, Airbnb’s, Tesla’s and Apple’s of the world. In this bold presentation Tom will discuss a new innovation theory, before making more practical suggestions on the changing nature of advertising and marketing and how it can transform the world of OOH advertising.
Tom Goodwin is the EVP, Head of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. Goodwin’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content marketing, influencer programs, and new media and devices to product robust business results.
An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday.
Voted the #1 Voice in Marketing Globally by LinkedIn (with over 260,000 followers) and the number 2 people in Advertising to follow by Fast Company. Goodwin is a keynote speaker around the world at advertising, marketing and business transformation conferences, with appearances in China, Turkey, Australia, Brazil, India, Spain, Portugal and the UK in the last 12 months alone. Recent presentations have been to Fox, Starz, Verizon, BMW, Danone, Deutsche Telekom, Nokia and Telefonica.
He is a board member of Wharton Future of Advertising’s program, as well the American Association of Advertising Agencies Creative Technology committee and sits on the Global Huawei Key Opinion leaders program.
A passionate futurist and lover of technology, Goodwin brought the western world’s first QR code based campaign in 2006, tried the worlds first click to install mobile ad in 2007, and he featured for many years on Nokia’s 2020 envisioning program. Goodwin is a Graduate of Sheffield University, completing a degree in both Architecture and Structural Engineering, combining his love of the arts and design, with the rational and measurable. He lives in New York and London.