Tom Goodwin is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. Goodwin’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content marketing, influencer programs and new media, and devices to product robust business results.
An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch, and Forbes and frequent contributor to GQ, Ad Age, Wired, Ad Week, Inc, MediaPost, and Digiday.
Voted a top 10 voice in Marketing by LinkedIn and one of 30 people to follow on Twitter by Business Insider, Goodwin joined Zenith after leading innovation and strategy for Havas Media, founding a business transformation consultancy called Tomorrow and leading partner development at the IPG Media Lab. Before that, Goodwin led new business development and strategy for companies including HUGE Inc, Lowe Worldwide, TBWA and “Who Wants to be a Millionaire?”, holding global roles based in the U.K. and U.S.
A passionate futurist and technology trend forecaster, Goodwin brought the Western world’s first QR code-based campaign, developed the first interactive outdoor ad, and created the first click-to-install mobile ad. His approach is grounded in a belief that the role of technology is to solve problems, address consumer needs, and support business goals, not to be the garnish that merely gets press.
Born in England, Goodwin earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results and building things. He lives in New York.