OOH Ratings Training Seminar: Leveraging MORE: Business Analytics and Hourly Impressions
As the Senior Vice President of Strategy and Development for Geopath, Scott has been responsible for leading the communication of Geopath’s offerings as well as working with members to help them more strategically use the suite of ratings, data and insights that Geopath offers. He will also be responsible for leading the outreach, education, and training of MORE over the coming months.
Scott brings a diverse background with more than two decades of experience that spans research, strategy, and digital marketing. His experience working for both brands and agencies gives him an understanding of the unique needs of all members. Scott’s recent work in the digital advertising space will also provide important insight into how consumer behavior is changing due to the proliferation of mobile devices and the attendant impact to OOH advertising.
Prior to joining Geopath, Scott most recently led the Strategy and Analytics practice for Questus, a digital ad agency, as Vice President of Insights and Strategy. He holds an MBA from Syracuse University and a BS in engineering from Clarkson University. He is also a Visiting Associate Profession in Management at the Pratt Institute in New York City since 2001.