Paul Lavoie co-founded TAXI, one of Canada’s most successful advertising agencies. Lavoie has since overseen the expansion of the TAXI network into six offices across Canada and the US, as well as the sale of his company to the WPP network. Lavoie has worked with and successfully launched campaigns for BMW MINI, Viagra, Ombrelle, Williams Sonoma, CodeWarrior, TELUS Mobility, Clearnet, Amp’d Mobile and Mio Water (Kraft). He was selected as one of the 10 most influential pioneers in Canadian marketing over the past century, was the youngest inductee in the Canadian Marketing Hall of Fame, and has received five lifetime achievement awards including Quebec’s AAPQ Prix Hommage and the coveted ACA gold medal. Lavoie successfully combines all the disciplines of advertising, design and social media with a passion for disrupting the conventional. Lavoie has lectured around the globe and continues to be an active promoter of the industry. He is the past president of the Art Directors Club of New York and is active on the boards of HEC Business School in Montréal, the Virginia Commonwealth University Brand Center in Richmond and Not Impossible in Venice Beach. His Short film, ‘Dear Theo’ was shown at The National Gallery of Canada.