Synopsis: OAAA President and CEO Nancy Fletcher will deliver the “State of the Industry” address. With 25+ years of perspective at the helm of OAAA, Fletcher explains the present and offers a vision for the future of OOH.
For more than 25 years, Nancy Fletcher has been responsible for leading the out of home advertising industry’s legislative, marketing, and product improvement efforts. As an attorney and former media company executive, Fletcher is ideally suited to meet the challenges and opportunities facing the industry. During her tenure as OAAA president & CEO, out of home advertising revenues have tripled and market share has doubled, in no small measure due to industry advancements and unity formed and fostered under her care.
Before joining OAAA, Fletcher served as senior vice president for Patrick Media Group, the largest out of home media company of its time. She also spent more than a decade with Naegele Outdoor Advertising in various capacities including president/general manager of the Minneapolis/St. Paul division and general counsel for the parent corporation. Before joining the out of home industry, she worked as a young lobbyist at the Minnesota legislature.