Synopsis: For over two decades Michael Rocha has made people cheer, shout, dance and even kiss by using digital displays at some of the largest sporting events in the world. While informing, motivating, and captivating audiences on the largest displays in the world, these networks had a more direct purpose of building brand connection and awareness.
While continuing to push and evolve the technology of the displays, and that of the platforms that drive these mega-sized screens, Michael discovered that digital OOH objectives and technologies lag behind those deployed at professional sporting venues. By studying how a sports team makes a real-time connection to its fans and the storytelling mechanisms they employ, one can become predictive in the trends of other digital signage industries and markets.
With overview of the past, present and future of the “JumboVision” and the technologies that bring them to life, Michael will substantiate the sports-digital OOH connection. Themes will include analytics, predictive diagnostics, dynamic content generation, and the human nature that makes people love to see themselves on the big screen.
For over two decades Michael Rocha’s career has focused on interactive media and digital storytelling. Extensively working the network of displays featured at sporting venues, he helped pioneer much of what is the modern day fan experience. His work has been featured at the Olympic Games, Super Bowls, Pro Bowls and at several professional sports events. Recently he served as Executive Producer and Technical Advisor to the Battle of Bristol, which converted a NASCAR track in to a college football venue and hosted the largest crowd in history with over 157,00 fans in attendance.
As Creative/Technical Officer at Panasonic, he continues to develop new software platforms and workflows adding levels of interactivity and capabilities to the stadium/arena platform. He has 360-degree approach networking digital signage that moves beyond the venue and event.
Rocha has 25 years of experience using digital forums as a way to tell stories. He spent two decades directing the show for the Tampa Bay Buccaneers, as well as five seasons directing, engineering and entertaining the fans of the Tampa Bay Lightning. Rocha has feature film credits of Producer, Second-unit Director of Photography, Editor, and Visual Effects Supervisor. His short films credits include Producer, Writer, and Director and Animator.
He lives in Florida with his wife Angela and has four children, all boys.