For over 2 decades Michael Rocha’s career has focused on interactive media and digital storytelling. Extensively working the network of displays featured at sporting venues, he helped pioneer much of what is the modern day fan experience. His work has been featured at the Olympic Games, Super Bowls, Pro Bowls and at several professional sports events. Recently he served as Executive Producer and Technical Advisor to the Battle of Bristol, which converted a NASCAR track in to a college football venue and hosted the largest crowd in history with over 157,00 fans in attendance.
As Creative/Technical Officer at Panasonic, he continues to develop new software platforms and workflows adding levels of interactivity and capabilities to the stadium/arena platform. He has 360-degree approach networking digital signage that moves beyond the venue and event.
Rocha has 25 years of experience using digital forums as a way to tell stories. He spent two decades directing the show for the Tampa Bay Buccaneers, as well as five seasons directing, engineering and entertaining the fans of the Tampa Bay Lightning. Rocha has feature film credits of Producer, Second-unit Director of Photography, Editor, and Visual Effects Supervisor. His short films credits include Producer, Writer, and Director and Animator.
He lives in Florida with his wife Angela and has four children, all boys.