Joel Lunenfeld is the Vice President of Global Brand and Creative Strategy at Twitter, responsible for Twitter’s brand marketing and creative lateral thinking across the company.
He has been there for over 5 years, having previously led a team spanning 30 countries and charged with partnering with brands to fuel Twitter’s advertising business. He has been one of the top influencers in the digital space for the last 17 years, graduating SUNY Buffalo in 1999 with a degree in Anthropology. He is an entrepreneur and free thinker who understands culture first, marketing second.
As a founding member and eventual CEO of Moxie Interactive, his accomplishments in this ten-year post helped shape the digital industry in ways still felt today. Lunenfeld has lead engagements with world-class brands such as Verizon Wireless, L’Oreal, Twentieth Century Fox, and Coca-Cola, HP, and many others.
Lunenfeld is a strong advocate for the future of creativity, holding board positions with the IAB and the Global Art Directors Club. In 2014 he created a short form documentary for Twitter featured at the Cannes Lions Festival of Creativity called Project #Live, capturing the new class of storytellers across film, TV, brands, news, and politics.
Lunenfeld also cares deeply about giving back to society. In 2014 he co-founded a nonprofit -The Guardian Project- a boxing and jui-jitsu gym in Oakland working with at-risk youth to build self esteem through martial arts. Lunenfeld also serves on the board of Hire Heroes USA, a nonprofit that helps veterans and their spouses find jobs and transition from military to civilian life.
Lunenfeld is focused deeply on his family. The love of his wife and daughters is what he considers his greatest accomplishment to date.