OOH Ratings Training Seminar: Using Geopath Ratings to Achieve Client Goals
For over 20 years, Enza Veltri Chiodi was a leader in the media planning field heading up planning and research groups for large advertising agencies. For the past 11 years, Veltri Chiodi has been focused in the out of home space, first as an OOH planner/buyer and then as an education expert for the OOH Ratings.
Veltri Chiodi started her own company, Strategic Media & Resources Training, LLC in 2013 which focuses on education/training and media strategy. She has spent the past several years training national and local OOH sales teams as well as working with clients on how to adapt to the Geopath Out of Home Ratings. She has influenced the sales process by providing proposal guidance, evaluating research methodologies and hosting client training sessions. Veltri Chiodi is also the key Geopath/OAAA education consultant.