Workshop: MORE Development Timeline and Capabilities
Dylan Mabin is an audience insights researcher who specializes in geoinformatics. Nine years ago, Mabin joined the Geopath team to expand the capabilities of the measurement body’s geospatial data and infrastructure. During his tenure at Geopath, Mabin has developed improved methods of quantify OOH audiences, from using wearable eye tracking technology to measure the exposure of unique ads on both standard and digital inventory, to incorporating crowd-sourced speed to reflect audience dwell time. Currently, Mabin is heading the development of MORE, Geopath’s state-of-the-art audience insight platform, which is increasing the precision and flexibility of OOH Ratings by leveraging mobile location data at an unprecedented scale. Mabin has a B.S. in Environmental Studies from The University of Virginia and brings a perspective of habitat and population analysis to the advertising world. Prior to coming to Geopath, Mabin worked as a geospatial consultant in the commercial, financial, and political arenas where he helped a wide range of businesses and organizations efficiently leverage geospatial information.