2017 OAAAGeopath National Convention + Expo | May 15-17 | New Orleans

Diane Williams

VP of Media Analytics, Nielsen

Diane Williams

VP of Media Analytics, Nielsen
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Biography

Workshop: Posters Close-Up
Synopsis: Nielsen shines a spotlight on roadside posters with findings from a new 2017 study. Consumers in 10 markets shared their attitudes towards posters, ad recall for nearly 40 campaigns and how these ads impact their brand consideration. Come and learn to maximize the power of posters.

Biography

Diane Williams is Vice President of Media Analytics for Nielsen’s On Location group, and the product manager for their cinema advertising audience ratings service.

She focuses primarily on out of home and place-based advertising platforms in environments as diverse as movie theaters, transportation hubs, and retail stores.

Her body of research in these areas over the past 18 years has made her a leading authority on non-traditional media.

All session by Diane Williams

Art + Science Exchange Continued

3:30 pm - 4:30 pm
Ballroom A 1st Floor