Workshop: Posters Close-Up
Synopsis: Nielsen shines a spotlight on poster bulletins with findings from a new 2017 study. Consumers in 10 markets shared their attitudes towards posters, ad recall for nearly 40 campaigns and how these ads impact their brand consideration. Come and learn to maximize the power of posters.
Diane Williams is Director of Media Analytics for Nielsen’s On Location group, and the product manager for their cinema advertising audience ratings service.
She focuses primarily on outdoor and place-based advertising platforms in environments as diverse as movie theaters, transportation hubs and retail stores.
Her body of research in these areas over the past 18 years has made her a leading authority on non-traditional media.