As CEO Kinetic North America, David Krupp is responsible for 3 offices, 110 staff and over 200 clients. Krupp is keenly focused on the development and implementation of efficient, innovative communications reaching consumers on-the-move. Acknowledging the value data will provide out-of-home in the evolving marketplace, Krupp and his team are pioneering new technological and data advancements to reposition out-of-home as a leading, effective channel in his clients media mix.
Krupp launched Kinetics’ Chicago office in 2006, which experienced hyper-growth with GroupM assignments and additional expansion from direct appointments, including MillerCoors, Western Union, and JanSport. He continues to expand Kinetics’ portfolio through direct appointment.
Krupp and his team have received multiple awards, including a Cannes Lion, four Effie awards, IAB MIXX Gold and Silver, Adweek Media Plan of the Year, Media Plan of the Year honors by OAAA, and more. Kinetic proudly supports charitable and pro-bono causes, including the American Red Cross, Free the Children, and End Demand. In addition Kinetic supports Habitat for Humanity, Greater Chicago Food Depository and Upward Bound House. Krupp serves on various industry committees and boards including OAAA, Geopath, DPAA, 4A’s and participates on guest panels and speaking engagements nationwide.
A twenty year veteran Krupp began his career in full-service media planning at Starcom MediaVest Group, where he oversaw media development and tactical implementation for upstart division StarLink (now Spark) clients including Starbucks Coffee Company, Handspring Visor, Allstate Insurance Company, and Natuzzi USA.
Krupp graduated the University of Wisconsin – Madison and lives in River Forest, IL with his wife and son.