2017 OAAAGeopath National Convention + Expo | May 15-17 | New Orleans

David Beebe

CEO, Beebe Content & Co.

David Beebe

CEO, Beebe Content & Co.
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Biography

General Session: Content Marketing and why it matters to OOH advertisers
Synopsis: Today’s media landscape changes daily and technology has flipped the way brands and consumers interact. In today’s media world, brands must provide value to consumers with informative or entertaining content. But we’re living in Generation-C — where everyone consumes, creates, and curates content 24/7 across multiple channels. In this presentation, David Beebe will share insights on the state of media, how creative and content plays a critical role, and how OOH advertisers can capture attention and are more important than ever in the multichannel ecosystem.

Biography

David Beebe is one of the entertainment and marketing industry’s most influential and innovative producers, brand builders, talent managers, and sought after keynote speakers about the changing media landscape, brands as publishers, content and influencer marketing, and real time marketing.

In 2011, the Academy of Television Arts & Sciences recognized him for leading the Disney/ABC Content Studio team that produced the Emmy Award-winning 83rd Oscars Digital Experience, and in 2008, for product managing the Emmy Award-winning Full Episode Player for ABC.com. He is one of Ad Age’s 2017 “40 under 40” forward thinkers, risk-takers, and rainmakers in marketing, and Adweek’s 2016 “Top 100 Creatives” and “Top 10 Branded Content Master Who Makes It OK to Love Marketing.”

Beebe’s work ethic, hustle, and grind were developed when he was a kid growing up on his family’s small rural farm in Washington State, where, at the age of 14, his first job was waking up at 4 am every morning and changing irrigation pipes in the wheat and alfalfa fields. He was paid 50 cents a pipe. Driven by a constant sense of curiosity, Beebe decided to leave the family farm after high school and discover the world. He was accepted into the United States Coast Guard, the smallest branch of the US Military, where he held a top-secret clearance and proudly served as a Communications Specialist for search and rescue and law enforcement operations throughout the west coast, until receiving an Honorable Discharge.

Beebe quickly translated his military training and marketed his skills to the entertainment and media industries. Starting his career at DirecTV, he worked his way up over seven years from a media coordinator, to copywriter, and eventually on-air producer. He then went on to produce DVD Bonus Features for Showtime’s hit series “Queer as Folk” for several seasons. Following his passion for creative and content, Beebe was recruited by Disney/ABC Television Group to start their first ever digital content studio. He was the first video producer hired, and built out the team to over 80 creatives responsible for developing, producing, and distributing branded content and original derivative webisodes for “Ugly Betty,” “LOST,” “Scrubs,” “Desperate Housewives,” “Cougar Town,” live digital shows for the Oscars, Emmy’s, and CMA’s, and other primetime programming. Beebe then partnered with Vin Di Bona, the creator of “America’s Funniest Home Videos” where he developed and produced original digital programming including “Ultimate Surprises,” “Ultimate Proposal” and “Stunt Nation” for Yahoo. Beebe then started his own production company, where he partnered with Phil Rosenthal, creator of “Everybody Loves Raymond” and developed and executive produced “I’ll Have What Phil’s Having” for PBS and Netflix and “Naked Lunch” for Fandango. Realizing that brands needed to change the way they marketed and the power of storytelling, Beebe was recruited by Marriott, where he founded and led the Marriott Content Studio, M Live, their real time social media brand newsrooms, and Marriott Traveler, a destination marketing digital platform. While at Marriott, Beebe led a team of over 100 creatives responsible for the development, production, and distribution of content marketing that won the hearts, minds, and wallets of next generation travelers, and ultimately showed the power of storytelling and how it can create sales, change marketing from a cost center into a revenue center, and put heads in beds. In just three years, Beebe partnered with the creative community to develop and produce short films including the “Two Bellmen” franchise, “French Kiss,” and “Business Unusual.” In addition, Beebe produced several webseries including “As the Fire Pit Burns,” with Niecy Nash and travel content with entrepreneur and TV host Bill Rancic, Frieda Pinto, and YouTube creators including Jack Harries, Taryn Southern, Sam Tsui, Casey Neistat, and others.

Today, Beebe is CEO of Beebe Content & Co, a diversified entertainment and marketing company with ventures in music, film, television, technology, and philanthropy. Beebe Content & Co works with brands, agencies, and talent, to create content, manage talent, and advise on how to stay engaged with next generation audiences through content studios, real time social media brand newsrooms, and digital brands. Beebe is an advisor to BANFF Media Festival, Buffer Festival, and the Brand Content Council.

All session by David Beebe

General Session Continued

10:45 am - 12:15 pm
Ballroom B - D 1st Floor