Synopsis : The convergence of mobility, in-car wifi, and digital OOH has unlocked exciting opportunities enabling brands to seamlessly connect with drivers (consumers on the go.) How drivers are exposed and engaged to brand messaging is rapidly changing.
Waze, the world’s largest community-based traffic navigation app, has a front seat to disrupting the in-car advertising experience. Dan Brough discusses how to supercharge your OOH ad effectiveness. Sit shotgun with us while we take you for a ride into the future, you won’t want to miss out!
Dan Brough leads agency business development at Waze. His core responsibility is to evangelize the platform and form lasting partnerships across the agency marketplace in the US.
Before Google acquired Waze in 2013, Brough joined Google’s Agency Team as a senior agency lead in 2011 servicing WPP, Google’s largest global agency partner.
Prior to joining Google, Brough was an innovator in search engine marketing for over a decade. He founded the search department at Draftfcb serving clients such as Merck, Roche, PricewaterhouseCoopers and the US Census.
Brough was also a founding member of Reprise Media, a leading search engine marketing firm created in 2003, when paid search was still in its infancy. Reprise was acquired in 2007 by the global advertising company Interpublic.
Prior to Reprise Media, Brough spread his digital wings at Ask Jeeves, holding roles in both product management and business development.
Brough resides in New Jersey with his wife and three children.