Synopsis : In today’s digital age, consumers expect instantaneous access to relevant information. One major challenge is to scale audience interactions with individual personalizations.
Learn how Spyder Active Sports transformed its ski apparel into a marketing channel, and its plans to optimize brand awareness through OOH. By merging a physical product with a digital experience, the company created a new way to engage users while providing added value through their products.
With roots in multiple design disciplines as well as creative direction, Brady Collings continually applies a dynamic and artful approach to his 22 year-long career as a lead marketer. Before joining Spyder in 2008, Collings lead the design and development for Nike’s concept shops and other retail executions. Now serving as the Vice President of Marketing at Spyder, Colling’s passion for brand building drives him to strategically guide his team to deliver brand strategies that both resonate with long-time fans of the brand and new audiences seeking a fresh outlet for ski, lifestyle, and training product.
Collings lives in Denver with his wife Kendra and two children, Zia (14) and Kai (13).