At the conclusion of each biennial OAAA National Convention, the OOH industry pays tribute to its most influential leaders and visionaries with the presentation of the OOH industry awards. These awards are given to individuals who have added to the legacy of the OOH industry with extraordinary contributions made over many years.
The OBIE Awards are the oldest and one of the most prestigious advertising honors, presented for excellence in OOH design. The award itself is modeled after the obelisks of ancient Egypt, tall stone structures that were used to publicize laws and treaties. These impressive monuments are considered by most historians to be the world’s first true form of advertising.
This year, the OBIE Awards program celebrates its 75th anniversary and has added new categories to reflect the fast-paced change and technological development occurring throughout the industry. With great innovation and cutting-edge techniques, this year’s OBIE winners demonstrate the power of OOH and demonstrate why the medium continues to grow year after year.
OBIE Awards Gallery
Large digital screens located in the Chemin Royale Foyer will highlight all of this year’s OBIE finalists. The content will be featured throughout the duration of the convention; be sure to stop by and view the best of the best in OOH design.